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How to Start a Fashion Boutique Business in Nigeria and Africa

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How to Start a Fashion Boutique Business in Nigeria.

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Fashion Boutique Business in Nigeria… Starting your own fashion store or boutique may be a good business plan as a result of the style business in Nigeria. Looking good, they say, is good business after all.  The fashion sector which will perpetually thrive in any economy as because individuals in Nigeria have a basic want for fashion items.

Fashion Boutique Business in Nigeria

Fashion Boutique Business in Nigeria

Fashion is evolving at a fast rate thanks to the large and numerous interest in designs. Locating a fashion store is certainly profitable business here in Nigeria, particularly if you’re dealing on women wears and the stores are strategically situated.

Ladies love fashionable clothes, shoes and accessories.  It is certainly not an exaggeration to state that it’s a business you’ll want to very into very much and it is truly fascinating.

When you purchase a fashion item for N3,000 within the market, you’re doubtless to sell at N4,000 – N4,500, making N1,000 – N1,500 gain.  At N3,000 for that item, if you sell it N3,500, you create N500 gain per item. If you sell 10 of those items, you make N5,000 gain. Honest and profitable, right?

Read Also : How to Start a Fashion Business in Nigeria

The Required Processes.

A productive fashion store doesn’t solely need knowing the newest fashion trends, it additionally needs a good business set up.  Be knowledgeable of what you’re doing.

People like shopping for garments from a store which they believe is neat and clean. Many people hold the belief that clothes and fashion items sold  in boutiques are quality items which are durable and are certainly of foreign make.

The demand for quality fashion items especially branded ones, is a socio-economic statement in Nigeria. People who patronize fashion boutiques are seen as generally better of financially compared to most of the masses and hence people who can afford these items patronize them for this reason and more.

Several known  individuals do well engaging this business. The fashion industry is growing fast in Nigeria and different African countries. It’s a business you’ll begin  from the scratch, buying in bulk or wholesale and retailing them at profits of your choice.

You can begin with very little capital. It’s not necessary to start as big as the biggest known names in your city at first. The paramount issue is knowing a way to market your merchandise and effectively so. With time, you’ll grow as big as you wish. The tips stated below are useful to begin with.

Decide the Type of Store you Wish to Open.

Chose the fashion accessories you’ll deal on. And, also,  the size of your store depends on the cash you have got at hand. Now, let’s look into the sort of cloths you’d prefer to deal on.

  • High Designers . Some high ends boutiques deal completely on high designers label like Gucci, Fendi, Channels, Dolce and Gabbana, Versace, Louis Vuitton, Alexandra, etc.  If you’re dealing completely on these labels, your store should be situated in a very cosmopolitan highbrow neighborhood wherever individuals of high net value may be found.
  • Children Wears . This can be typically seen in several boutiques as a result of kiddies wears being comparatively cheaper. Many businesses are doing well selling branded wears and clothings for children.
  • Women Fashion.  There are more fashion boutique catering for  ladies. If you’re a lady and you’re thinking that you’d be more successful  serving ladies solely, you’ll opt for this line of fashion boutique. The same scenario plays out for men.
  • Your Own style . If you’re a dressmaker, you may begin by marketing your own styles. Find  a store, make the clothes in your own style and sell to your customers. With time, your label might become well-liked.

Evaluate the Competition.

Do a practicable study concerning people who sell similar things with what you wish to sell, and  find out what their worth are and the way they sell. this may assist you prepare your business set up and effective selling strategy.

Map Out a Business Plan.

Mapping out a business plan is incredibly vital in beginning any business venture.  This set up ought to involve the price of the shop, the location, initial capital , wages of employees e.t.c.


Location is incredibly vital during this business. Site your boutique in an area with little traffic jam on the accessing roads. Areas with traffic gridlock would make your store less accessible to your customers. An area with a spacious automobile parking space is even better.

Before you choose a location, you would like to visualize the number of shops or boutiques there already  and how well they are thriving.

See Guideline on – How to Start a Fashion Design Business in Nigeria.

Decide The Variety You Desire.

N600,000 may be enough for a fashion boutique in some neighbourhood  which deal on native wears and a few items made in China. However , if you’re going for famed or renowned designer labels, then your capital could be as much as N9 million.

You could stock your boutique with different items of different brands and depending on your capital.


For your fashion boutique or store to get the right attention and considerable patronage,  you have to be fashionable yourself. Wear those fashion items, advertise you business on social media, to friends, neighbors and colleagues and family.

Print handbills, complimentary cards, do promos, provide discounts on fashion items bought.  All of these would bring additional customers to your business.

Good Client Services.

Good customers service is incredibly vital in any business.  However you treat your customers can indicate whether or not they would return once more or bid you and your fashion boutique farewell permanently.

Nothing sustains business like repeated sales. Treat your customers well and they would return again.. Treat them wrongly and they’d give bad publicity to your business making you lose even potential customers.

As stated at the onset of this article, fashion boutique or fashion store business in Nigeria is profitable as long as you follow the right work ethics required in any business to be successful.

What’s your take on this? We believe this article was helpful, if yes, don’t hesitate to share this information with your friends on Facebook, Twitter, Whatsapp and Google plus.

NG Team.

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